Gaya APA

Kotler, P., Armstrong, G. (1997). Dasar-dasar pemasaran (principles of marketing) / Philip Kotler, Gary Armstrong (ed. Bahasa Indonesia). Jakarta: Prenhallindo.

Gaya MLA

Kotler, Philip., Armstrong, Gary. "Dasar-dasar pemasaran (principles of marketing) / Philip Kotler, Gary Armstrong". ed. Bahasa Indonesia Jakarta: Prenhallindo, 1997. Buku.