Gaya APA

Kerin, R, A., Peterson, R, A. (1993). Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson . Boston: Allyn and Bacon.

Gaya MLA

Kerin, Roger, A.., Peterson, Robert, A.. "Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson". Boston: Allyn and Bacon, 1993. Buku.